Thursday, September 30, 2010

Microvision: Goes Sour on Apple?

There may not be any Apple in Microvision future… because Apple has considered but never [yes that’s right] warmed-up to the idea of embedding a pico projector, Microvision’s or anyone else’s, in any of its product line.

That’s a very bold statement and demands due diligence and research to support this argument.

First, watch this Alex Tokman interview video dated September 27, 2010. Watch carefully; from three minutes seven seconds to three minutes thirty five seconds.

http://www.youtube.com/watch?v=7MQtsuj1y-I&feature=youtube_gdata_player

AT sounds sour on Apple don’t you think? For someone who used to answer questions about Apple as: “Apple world loves us”… now talks about Apple as a forgone conclusion in the iPhone vs. Google Android battle of the giants. Google Android is a new entrant to the smartphone arena and anyone worth listening to in this technology space would tell you: “it’s too early to tell who would be the leader… if there is going to be one at all in the first place?”

AT sounds sour on Apple and there may be a good reason for it.

Vast majority of technologists with-in Apple camp are convinced that pico projection technology is not mature enough to risk the integrity of their established technology offering… like computing, MP3 player, or mobile me platform [iPad, iPhone]. Unless there is an Apple product genre that offers pico projection as a primary function… there is very little chance of a pico projector making its way into the existing Apple product line? Unfortunately, that is not the only issue.

Another issue with an embedded pico projector inside any of the Apple product line, according to my sources, are the concern for primary product reliability and common mode failure caused by or because of the embedded pico projector functionality.

The reasoning goes like this...

“Pico projection is relatively new technology; with very little, if any, proven performance and reliability track record. If the pico projector goes on the fritz, the primary functionality of the iPad, iPhone or iWhatever is lost and the entire unit must be repaired or replaced”

That does not sound too good for embedded pico projectors for the Apple product line… at least for now.

However, all is not lost.

Smart companies have figured out the way around Apple’s position on embedded pico projectors. They are coming out with hand held pico projectors as an accessory unit for the Apple products─ like Microvision SHOWwx for one example, or as a docking station for the Apple mobile me products [iPod, iPhone, iPad] with added bells and whistles.

Anant Goel

Disclaimer: These comments are author’s personal observations and opinions and are based on his own research conducted recently.