MicroVision: Schedules Conference Call to Discuss 2011 Strategy and Preliminary 2010 Results

Press Release

Source: MicroVision, Inc.

On Friday February 11, 2011, 8:00 am EST

REDMOND, Wash.--(BUSINESS WIRE)-- MicroVision, Inc. (NASDAQ:MVIS - News), a leader in innovative ultra-miniature projection display technology, today announced it will host a conference call to discuss its 2011 business strategy and preliminary financial and operating results for the fourth quarter and full year of 2010 on Tuesday, February 15, 2011 at 8:30 a.m. ET / 5:30 a.m. PT.

continues...

*****

Here's the link...

http://finance.yahoo.com/news/MicroVision-Schedules-bw-2223156935.html?x=0&.v=1

It comes as a surprise that 4^th Qtr earnings conference call is being held on February 15th at 5:30am PST. It is much earlier than the usual first week of March and always after the market close at 4:30pm EST. Some folks would speculate; and take this as a sign of something good... and for a change, they may just be right.

It is quite apparent that the 5:30am PST conference call [at 8:30am EST] is being intentionally organized to conclude before the US markets open at 9:30am EST... while it is still early pm in the Kingdom of Japan; ̶the home of Pioneer Corporation. In my opinion, the decision to hold the CC this early in the morning; is not only to accommodate what Pioneer Corp may have to say... but also to influence the MVIS stock activity in the US financial markets.

Make sure to pull-up your shorts... because there is news on the tab that could impact your financial health in the “short run”.

With the conference call timing issue out of the way, let's now focus on the subject of the CC...

“... to discuss 2011 strategy” as it says in the headline to the Press Release.

I expect most of the CC time being spent here on the subject of 2011 strategy...

I expect Microvision and Pioneer Corp [to be present in some way or form] and lay the foundation for a total makeover and a fresh start for Microvision... with its CEO “in tow” to pitch the financial orgy of last four years as just a bad dream.

In the name of  “... 2011 strategy”, I expect to hear about major changes announced [which could be an on-going process] in all business aspects of Microvision... with Pioneer's finger prints, influence, and involvement being quite visible.

Here's business aspects that are expected to be discussed and significantly influenced , hopefully for the better, in my opinion...

* More visibility to Pioneer relationship and agreement

* New organizational structure

* Staffing levels and re-assignments

* Cost cutting [and cost sharing] measures

* Current and new funding source(s) and structure

* Diode Green Laser program and the role of SHG green laser

* Inventory write-downs and losses

* Significant drop in cost of "bill of materials" for SHOWwx line 
* Ramp-down SHOWwx production to parallel inventories 
* HEMP OEM coming out party

* New products in the pipe line with garbled time-lines as usual

We should see more confidence in CEO Tokman's voice after years of babbling and garbled communications. It takes gumption [and some charisma] to let go the “VP of Sales, Marketing and Business Development”... and still manage to survive as the CEO of the company.

Microvision will survive; and will do just fine under the virtual “halo” of big brother Pioneer Corporation of Japan.

Anant Goel

Microvision: What Does 15 Lumens Mean to SHOWwx+ Projected Image Brightness?

Here's the news...

MicroVision Unveils Second-Generation Laser Pico Projector, SHOWWX+

Press Release
Source: MicroVision, Inc.
Monday November 22, 2010, 1:00 pm EST

REDMOND, Wash.--(BUSINESS WIRE)-- MicroVision, Inc. (NASDAQ:MVIS - News), the leader in innovative ultra-miniature laser display technology, today unveiled SHOWWX+®, the second-generation of its award-winning laser pico projector. With a 50 percent brighter display within the same slim size, SHOWWX+ enables mobile device users to break free from the small screen and project large, clear 16:9 widescreen content wherever they are, on any surface.

“We’re on a mission to eliminate the squinting and huddling that occurs when mobile device users share content,” said Alexander Tokman, president and CEO of MicroVision. “SHOWWX+ is designed to simply and quickly connect to today’s hottest new portable devices so users can display and share large vibrant images and video with ease.”

Taking the Mobile Experience Beyond the Small Screen
SHOWWX+ is the first laser pico projector to offer a big-screen, movie-length experience that easily slips into a shirt pocket. Boasting two hours of battery life, 15 laser lumens, a contrast ratio up to five times higher than competing products, and the shortest throw ratio of any pico projector on the market, the SHOWWX+ is the perfect accessory for expanding viewing experiences beyond a palm or pad-sized screen. Its category-leading 5,000:1 native contrast ratio ensures the SHOWWX+ produces the deepest blacks and most brilliant whites.

Continues…

*****

Here’s the link to the news…
http://finance.yahoo.com/news/MicroVision-Unveils-bw-4077703968.html?x=0&.v=2

In all fairness, this is excellent news as it shows progress in the right direction to achieving a brighter and improved quality image from the tiny laser based PicoP Display Engine at the core of MicroVision’s second generation product SHOWwx+.

We have seen the first generation pico projector SHOWwx… and are really impressed by the 10-lumen brightness and the quality of projected image.

However, with the second generation SHOWwx+ there are lots of speculations and misinformation about what does it really mean to have 15-lumen brightness from the new PDEs?

Consider this in its utmost simplicity…

Lumen:
A lamp [LED or a laser diode] produces a certain amount of light that is measured in lumens. The lumen is the globally standardized SI unit of "luminous flux"--meaning that it measures just how much visible light is produced by an object such as, for example, a light bulb.

Typical indoor lamps have light outputs ranging from 50 to 10,000 lumens. You use lumens to order most types of lamps, to compare lamp outputs, and to calculate lamp energy efficiencies.

The luminous flux is a weighted sum of the power at all wavelengths in the visible band. Light outside the visible band does not contribute. Luminous flux is the total perceived power emitted in all directions. However, luminous intensity is the perceived power per unit solid angle… like as directed and projected on a screen and seen by the eye.

[Note that lumen output is not related to the light distribution pattern of the lamp. A large fraction of a lamp’s lumen output may be useless if it goes in the wrong directions… like as in diffused light from a lamp or LED source]

Luminous intensity:
It is a measure of the wavelength-weighted power emitted by a light source in a particular direction per unit solid angle, based on the luminosity function, a standardized model of the sensitivity of the human eye. The SI unit of luminous intensity is the candela (cd).

We are interested in the measurement of visible light as perceived by human eye; the human eye can only see light in the visible spectrum and has different sensitivities to light of different wavelengths within the spectrum. When adapted for bright conditions (photopic vision), the eye is most sensitive to greenish-yellow light at 555 nm. Light with the same radiant intensity at other wavelengths has a lower luminous intensity. For instance, the measured responses of the eye to violet light varied by a factor of ten.

Luminous intensity should not be confused with another photometric unit, luminous flux, which is the total perceived power emitted in all directions. Luminous intensity is the perceived power per unit solid angle.

Lux:
Lux is the unit that indicates the density of light that falls on a surface. This is what light meters measure. For example, average indoor lighting ranges from 100 to 1,000 lux, and average outdoor sunlight is about 50,000 lux.

One Lux, for example, is measured as one lumen per square meter. The general term for lux is “luminance”.

Lux versus lumen:
The difference between the lux and the lumen is that the lux takes into account the area over which the luminous flux is spread. A flux of 100 lumens, concentrated into an area of one square meter, lights up that square meter with a luminance of 100 lux. However, the same 100 lumens, spread out over ten square meters, produce a dimmer luminance of only 1 lux.

Now consider this…
A person looking at the screen sees different areas of his visual field in terms of levels of brightness, or luminance, measured in candelas [the measure of luminous intensity] per square meter.

With that clarity on the difference between lumen and lux; conversion between the two is simple.

Lux is a measure of how many lumens are present in a given area. It's essentially a measure of "photon density" or "light concentration." A "denser" cloud of photons [like a 10 lumen laser light pixel] means there are more lumens present in a pixel space… producing more brightness and higher lux as perceived by the eye.

A "lighter" cloud of photons [like a 10 lumen LED lighting the one square meter of the screen] means fewer lumens are present in a pixel space… leading to dimmer conditions and lower lux as perceived by the eye.

To achieve a desired lux level in a given space it may be necessary to use brighter bulbs with higher lumen rating or use many light bulbs, each producing a given number of lumens.

Do the Conversion…
Measure the dimensions of the space that you wish to illuminate, and write down how many square meters of surface area it has. In case of SHOWwx with 10 lumens, it is 10 lumens over the size of a pixel. In case of 10 lumen LED based pico projectors, it is 10 lumens over the one square meter of the screen.

The fundamental ratio of conversion from desired lux level to required lumens is:

1 lux = 1 lumen per square meter.

Since perceived brightness corresponds to a logarithmic function, depending on the shape of the function's graph, close to the x axis (where pico projector brightness is now), you would tend to see more difference from smaller amounts of change. That's because close to the axis, the curve is relatively steep. The technical projector literature, the ANSI definitions and viewers personal experience says…

“… In case of pico projectors, as you double the ANSI lumens you double the brightness."

However, as the lumen numbers get bigger─ like 2,000 to 4,000 lumens for lamp based projectors, the curve flattens out, so you need relatively more change in lumens to get the same perceived change in brightness.

"For pico projectors, depending on where you are on that curve, it might even be possible to get a “more” than double brightness increase from a smaller than double lumen increase."

In summary…
Lumen for lumen, the laser pico projectors have higher perceived brightness as compared to those using other light sources… and as you increase the ANSI lumens by 50% [going from 10 lumens to 15 lumens] you more or less increase the brightness by 50%.

Anant Goel

Microvision: Stock Has Headline Risk

I’m probably the strongest supporter of Microvision and its current management… but if you were to read some of my recent posts, you would never believe that.

I have followed this company for more than 10 years and have been an investor, with millions of dollars at stake, for over 5 years.

Last 4 years have been the most excruciating and financially devastating period for me and hundreds of  Microvision investors that I personally know.

If you watch the ticker symbol MVIS, you will see that someone [or more than one someone] is selling a small number of shares at very low prices to spook the long retail investors into unloading their position… only to come-in to scoop-it-up by the bucket loads. This seems to be going on for several days now? While the net market value of Microvision keeps going to hell in a hand basket; the management stays totally aloof and silent. And that makes you wonder why?

Let’s face it, for the last four years, the traders and manipulators have played with MVIS stock like a Yo Yo… because they are able to exploit the headline risk associated with Microvision to their advantage. While the die hard longs just hang-in risking their hard earning investment dollar, the corporate management of Microvision hides behind the green laser curtain and blows the NDAs hot air up our stack.

For four years it has been the… same old… same old.

This stock has no backbone and has several headline risks going forward …

• first it was the green laser availability

• then it was the price of blue & green lasers

• next it was the brightness and speckle of projected image

• then it will be the debate of safety issue with lasers

• further down the road, it will be the anemically slow revenue and earnings growth

• then it will be the issue of poor margins

• and then towards the end of our journey [if we live to be 90+ years old] it will be the case of missing brass balls.

I have said it before and I’ll repeat it again…

“This company’s entire future lies with the green lasers… and to make the matter even worse, the corporate management hides behind the stack of backorders and NDAs. For the last four years, this company does not have much to show for new business development… other than polishing and patenting what was accomplished four years ago and they seem to be frozen in place─ like a deer caught in the dazzle of green light on the long road to the promise land.”

Unfortunately, the key issue may not be just the green lasers… but also the case of an ill conceived and misguided Business Plan or the lack of management execution. After fifteen years and $380 million dollars later, all we get is $2 million in 2nd Qtr 2010 revenues and $12 million in quarterly loss… all at substantial negative margins and lots of promises for the future.

There are many more headline issues facing Microvision and the slow bleeding in the price of MVIS stock is to be expected… especially when the corporate management keeps mum on important issues; and lacks the conviction, or perhaps the business savvy to manage investor expectation over so many years.

I didn’t think that I would ever say this, but here it goes…

Its tmie to cut dwon yuor psotiion szie and persevre yuor ctpaail.

Get it?

This is called hiding behind a stack of your abc’s and ─ as long as the first and last letter are in the right place─ you can play with the English language alphabet and still get your message across. The point is, if the corporate management has something to say and wants to get a message across… it can do so in so many different ways.

Longer the management of Microvision delays release of any significant news [of any kind], the lower the price of MVIS will go down. Here’s why…

With each passing day without any significant news, the smart money will convince you that at the moment Microvision don’t actually have a product. The product they are selling right now is the inferior and soon to be replaced by the second generation product they have announced recently. What we have, is an under illuminated novelty item that has a very limited appeal in its present configuration. They made the current technology obsolete last April when they announced that they have a 15 lumen 720 HD product solution… but that product wasn’t going to be available until some time in the future. But what that announcement did was to severely limit the market for what they had and would have for at least one more year.

You can imagine: “what a marketing blooper that’s going to be?”

The simple fact is that Microvision doesn’t yet seem to have a product that the market wants at the current prices and the product that the market may want is what they are developing… but that product and competitive prices won’t be available until the second half of 2011.

You don’t have to take my word for it. The market price of MVIS stock says it all. A company with any kind of near term prospects doesn’t trade at $2.11… after having traded at $5.85 in the recent past.

From an investor’s point of view; management’s total silence is shocking… because no one has ever asked for customer specific information yet they hide behind the backorders and the NDAs argument.

All the investors want to know: “do they see light at the end of this very long and very dark tunnel"?

Anonymous

[Disclosure: Based upon input from dozens of Microvision stock investors with net Long positions]

Microvision: Employees Talk

When you work for a cutting edge technology company like Microvision, there are bound to be comments from employees that are good [called pros] and bad [called the cons].

I’ll skip the “pros” because they tend to be mostly glowing and biased… because if the employee still works there then it must be good; otherwise “what the heck are you doing there in the first place”.

However, when it comes to “cons”, they really tell a lot about the company and how it operates internally. One word of caution nonetheless when reading the “cons”… you have to extrapolate the negative because most of the time the employees talking to you are reluctant to say bluntly what’s on their mind for the sake of keeping the job they have at Microvision.

With that in mind, here are some Microvision employee comments…

Microvision Engineer in Redmond, WA: (Current Employee)
“Microvision - when you work here, you make a difference.”
4/28/2009

Cons:
As a small company, some resources are not available. Everyone, all the time, is stretching to get done what needs to be done. There is a fairly constant feeling of being overloaded.

Advice to Senior Management:
Try to cut back on the project list.

Microvision Engineer in Redmond, WA: (Current Employee)
“Working for Microvision”
7/19/2010

Cons:
Too much work, extra time not compensated. Poor communications among teams. Busy all year round, no taking it easy time. Lots of deadlines.

Advice to Senior Management:
More free time, less tightly bound schedules; more communication would really make Microvision a good place to work for everyday.

Microvision Not Telling As We Run So Thin A Job Title Would Give It Away. in Redmond, WA: (Current Employee)
6/17/2008

Cons:
Some of the downsides to working at Microvision is that Senior Management is not very good at communicating down to the regular employees. It's a bit embarrassing having a relative call me about a press release that I hadn't heard because we don't say anything internally. I think it was almost two months before they announced a huge sale of bar code scanners to the rest of the company. When all you are selling is one product at the moment those kinds of wins help pick people up!

One other big downside is that much of the company needs to switch their thinking from how they were before. I've never worked at a place that actually sold something that had so many barriers in place to finishing a sale, so many signatures are needed and physical pieces of paper need to go places, it's very inefficient. There are definite growing pains here as the company goes from an R & D house to a company that actually sells consumer products.

One final downside is that we are running very lean on people so often times you have to do things that are completely outside of your scope. While this is good at times, sometimes it feels like you get setup for failure.

Advice to Senior Management:
I would urge Senior Management to celebrate the wins when they happen. Also if there's news going out, even if it's "non news" let the rest of the company know so we don't look stupid when people ask us about it.

In conclusion, here’s the link just to make sure you don’t think I made-up this crap…
http://www.glassdoor.com/Reviews/Microvision-Reviews-E6316.htm

Advise to Microvision investors…

“Don’t get too comfortable… keep an eye open while taking the snooze”.

Anant Goel

Microvision: Breakeven Expected at the End of 1st Qtr 2011

For the first time in a long time I’m very confident that Microvision could have the breakeven operation by the end of 1st Qtr of 2011. And that’s much earlier than that projected by Oppenheimer in their recent report update of February 2010.

I have followed this company for nearly 12 years... but did not start investing in it until 2007, because they did not have a plan for building revenue until they brought on Alex Tokman. Microvision had all the symptoms of being an interesting science project with very little else to do with monetizing the technology… but all that changed after the 2006 re-organization when Tokman was appointed as the CEO. Many of you would agree that he is not there to build a science experiment… he is there to build a solid business based on solid technology, wrapped up as tightly in IP as a 200+ patent portfolio would allow.

The reason I mention Oppenheimer report as the point of reference… because, it is perhaps the most comprehensive and in-depth analysis of Microvision’s business and financial model by an institutional analyst. Even though I don’t agree with their projections of Microvision revenues and profit margins, I don’t see any reason to pick a fight over numbers that none of us can be hundred percent sure… one way or the other.

One more thing…
Recently, someone suggested “brevity as a virtue”. So, from now on, unless I’m writing the next chapter to my book, I plan on presenting my findings, research, analysis and conclusions in this very virtuous manner... that is, as briefly as possible.

So, here we go...
There is confluence of evidence that Microvision has launched its laser based PicoP projector SHOWwx in the US market on March 8th, 2010. It is also evident that SHOWwx is being sold in the US; directly from Microvision website...

http://www.microvision.com/displayground/
http://www.microvision.com/pico_projector_displays/index.html

Now, the next question is about profit margins, revenues and the timeline for operational “breakeven”... where the operating profits sustain the operating cost on a monthly basis.

Looking at all the available information─ the annual report, the latest earnings report and the Q&A from the most recent earnings conference call ─ my analysis shows the breakeven Qtr as Q1 of 2011.

Here’s why…

First Qtr of 2011

Total Revenue: $30.95 million

• Contract Revenue: $955,000… based on 4th Qtr 2009 and projected at 15% per Qtr growth
• Product Revenue: $30,000,000… based on 60,000 SHOWwx sold in Q1, 2011 at $500 bundled price with VGA doc.

Cost of Revenue: $18.487 million

• Cost of Contract Revenue: $487,000
• Cost of Product Revenue: $18,000,000… COG at 60% [40% margins with green laser cost at $90 or less]. Assumes direct & affiliate on-line store sales.

Gross Profit: $12.469 million

Total Operating Expenses: $11.975 million

• Research & Development: $7.806 million… based on 4th Qtr 2009 and projected at 1% growth.
• Sales, General & Admin: $4.169 million…based on 4th Qtr 2009 and projected at 2% growth.
• Others: $0

Operating Income (Loss): $494,000

Net Income from Continuing Operations: $500,000

• Other Income/Expenses Net: $0
• Earnings before Interest & Taxes: $494,000
• Interest Income: $24,000
• Interest Expenses: $18,000

Income before Tax: $$500,000

Income Tax Expenses: $0

Minority Interest/Other Expenses: $0

Total Non Recurring Events: $0

• Discontinued Operations: $0
• Extraordinary Items: $0
• Effect of Accounting Changes: $0
• Other Items: $0

Net Income (Loss): $500,000

Net Income Applicable to Common: $500,000

Shares Outstanding: 90.136 million… includes 5 million share worth additional funding in August 2010 and the rest for stock options.

Earnings Per Share: $0.006

I am not going to attempt to persuade you; towards my way of thinking. However, I just feel that this is a very different point in time for Microvision, where a real product has been launched… and that will change the way information and entertainment is displayed in the mobile world. There are other companies that are getting these pico products out there... but, I see their product introduction to the market as the “teaser horses".  And as “Sam” from the Yahoo Message Board says…

“... if you know anything about horse breeding; you do not want to come back as a teaser horse.  Sure you get into the breeding shed, but even if the mare accepts the jump; poor Picho still loses out as he's fitted with a leather apron to ensure that his efforts, in advance of the waiting stud, remain chaste.”

Is Microvision the "stud" of the stable? 

Well, we just have to wait and see when we get our hands on that SHOWwx on order!

When all is said and done, in the end, I see Microvision’s laser PDEs to dominate pico projection technology… and I have seen nothing from any of the other companies that would dissuade me from this view.

Do the delays frustrate the heck out of me?
Yes!

Do I wish I had my own SHOWwx months ago to use in presentations...and gift them to my friends and family?
Yes!

As far as missed deadlines go, the biggest issue was Corning misguided judgment that they would have green lasers in quantity 2 years ago… a major failure in projecting the production timeline. I, for one did not drain my brain worrying about the exact definition of the end of summer launch in 2009. I have seen new product releases before and I am well aware that if there is a situation where Murphy's Law might apply… then the September 2009 launch was one of them.

I’m very encouraged that Corning has finally overcome the G-1000 green laser production issues… and the second generation G-2000 is coming along nicely for production in Q4 of 2010. I am also very encouraged that OSRAM is making good progress and has started shipping small quantities of green laser to Microvision. It will not surprise me at all, if Microvision were to announce the Osram shipping good news any day soon.

If Osram (and Corning) can overcome the last mile quality production hurdles, we will see validation in a cell phone… with product available in the market by early 2011. Frankly, I do not care who is or was first to market. I think we will see some announcements before the end of April/May this year to help support the stock price and perhaps even push up the pps to next level… in the $5 to $6 range.

Some of you may think that my analysis is somewhat pessimistic… while the others may consider it way too optimistic.  I can understand your rationale… because to this day, I still battle with my optimism and pessimism on a daily basis.

I would not say that the current stock pps is so great that it represents the exuberance of the year 2000… the Dot.com era. Nor does it represent the enthusiasm of a long waited product validation and launch. The current price, I believe, is based on a combination of facts that are still not very clear and people hedging bets that they will reap a significant reward by investing at lower levels. The volume has been up and I cannot detect any significant profit taking at this point. The MVIS story has substance in product and potential for the long term investors.

Obviously there are several companies that have committed to MVIS in the form of contracts to distribute the SHOWwx.  I would find it hard to believe that these companies would make such a commitment without some degree of due diligence in both the supply and demand equation. Without going into details, let me say that I do not think a price of $550 for SHOWwx is too much… although it is a lot.

Profit from the SHOWwx is a short term cash flow gig and has never been the driving factor for the company's long term goal. We all know that the embedded PicoP─ in all things digital─ is the “holy grail”. However, that thinking may be changing considering the fact that SHOWwx does have many may applications and once second generation green laser production is up and the cost goes down the SHOWwx could be very profitable… especially when it is sold directly from the company’s on-line store.

I strongly believe that Microvision could be on its way to breakeven operation… as early as at the end of Q1 of 2011.

Anant Goel
PS: Thanks to "Sam" from YMB for letting me use some of his words and quotes.

http://www.wealthbyoptions.com/

Microvision: SHOWwx Laser PicoP Projector Launched in the US

Press Release
Source: Microvision, Inc.
Monday March 8, 2010, 6:30 am EST

Microvision SHOWWX Laser Pico Projector Available for Sale to U.S. Customers

Special Limited Edition Bundle Available Today

REDMOND, Wash.--(BUSINESS WIRE)--Microvision, Inc. (NASDAQ: MVIS), a leading developer of ultra-miniature projection display products announced today the opening of its web store for U.S. customers for the SHOWWX™ laser pico projector. Microvision is introducing two product offerings in the U.S. -- the Standard Edition SHOWWX and the Limited Edition SHOWWX promotional bundle.

Web Store Opens for U.S. Sales of the Standard Edition SHOWWX on March 24

Microvision plans to begin taking on-line orders through its web store at 12 noon, EST, starting on March 24th for its award-winning SHOWWX laser pico projector. The "Made for iPod®" SHOWWX laser pico projector Standard Edition comes with accessories and an optional VGA dock to connect to a variety of mobile devices. The iPhone®-sized Standard Edition is priced at $549.

Special One Time Limited Edition SHOWWX Bundle Promotion Begins Today

To celebrate the introduction of the world’s first laser pico projector based on Microvision’s PicoP® technology in the United States, Microvision is offering U.S. customers a one-time opportunity to purchase a special Limited Edition SHOWWX bundle. The Limited Edition SHOWWX bundle is for the technology enthusiast and ultra-mobile media connoisseur. This special bundle comes with a personalized splash screen bearing the name of its owner, SHOWWX with 'Limited Edition' insignia, certificate of authenticity and a SHOWWX VGA dock plus other accessories not included with the Standard Edition. The Microvision web store with details about the Limited Edition SHOWWX bundle will open starting today at 12 noon, EST, www.microvision.com/showwx. The SHOWWX Limited Edition bundle is priced at $999.

The SHOWWX is the world’s first laser-based pico projector that delivers premium image quality generated by Microvision's PicoP® laser projection technology. Features include a native resolution of WVGA (848 X 480), ultra-simple plug-and-play use, fiddle-free infinite focus, very high-contrast ratio, and bright vivid colors generated from ultra-miniature laser light sources. Users simply connect the SHOWWX to any mobile device with TV or VGA out (iPod, laptop, etc.) and project DVD-quality images from a mobile device, up to 200” across, depending on the ambient light.

*****

Here’s the link…
http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100308005609&newsLang=en

Microvision’s concept of selling “Limited Edition” for much higher margins is a stroke of genius.

First, the difference between the cost of Limited Edition [at $999] and the Commercial Edition [at $549] is only three hundred dollars… after you back out the cost of additional features and accessories bundled with the Limited Edition SHOWwx laser PicoP projector.

For extra three hundred dollars, you get the SHOWwx laser projector weeks sooner than the Commercial Edition product. That in itself is worth the extra three hundred dollars to someone that must have access to the competing product [from Microvision]… because few weeks matter a lot in a high profile marketplace when billions in market share are at stake.

In other words, the targeted customer for the higher priced Limited Edition is not you and me─ the cost conscious consumer, but it’s the deep pocketed competition and supply chain partners of Microvision. And then of course there will be the foreigners loaded with cheap US dollars, MVIS investors, tech media companies, consultants and sales executives with laptops, and the basket full of tech junkies. To this list you can also add thousands of tech connoisseurs worldwide.

Here’s why it is such a brilliant idea…

• With so much anticipation building over the last 3 years; in and around the Microvision supply chain partners that they would be the first ones who would use cheap US dollars to get their hands on the Limited Edition… as soon as they can get it… and not weeks later, just for the sake of saving three hundred dollars.

• Microvision competition will jump on the opportunity to buy one “pronto” to take it apart to see what it is that would become their worst nightmare in the near future. If you are a smart competitor [to Microvision] you would want to see your competition’s product right away… and not weeks later, just for the sake of saving three hundred dollars when there are billions at stake.

Limited Edition at $999 will be a huge success… a sell out.

Most of the buyers [so it seems] are the competition, the supply chain partners of Microvision, the foreigners loaded with cheap US dollars, and then there are many MVIS investors, some from the tech media companies, consultants and sales executives, and tech junkies worldwide.

Sales are brisk and picking-up momentum.

How long does it take to sell-off 500 Limited Edition units… really?

 After the earnings conference call, we expect to hear additional good news shortly… like in weeks, in the words of Alex Tokman.

Then there is additional good news in the offing… like in couple of short months.

Anant Goel
http://www.wealthbyoptions.com/