I don’t think I’m alone in saying that …
“Viral Marketing is a valid distribution channel in this Internet age and should be part of every company’s product and services marketing strategy.”
In case of Microvision, the concept of creating VIP membership is in effect the company’s viral marketing strategy... and it is already in place.
The viral effect will come into more aggressive play once the VIPs [about 10,000 of us] get our SHOWwx PicoP projectors. Each one of us has at least 100 people in our center of influence. So, over 1 million people [10,000 x 100 = 1,000,000] will get to know SHOWwx first hand from us... the VIPs. And those 1 million people have, I'm sure, 50 people in their center of influence. Well, now that’s 50 million people that would come to know about SHOWwx and Microvision... the company behind this amazing laser PicoP projection technology.
In about six months there could be over a billion people that have been touched by SHOWwx… and have also come to know about Microvision.
Here’s another example of super-charged viral marketing at work…
One gentleman investor of Microvision, Mr. Henderson, bought his SHOWwx laser PicoP projector from Spain and paid a premium for it. Now that is the act of a highly motivated investor who wanted to, as part of his due diligence, see the product first hand to continue or not, I guess, with his investment in the MVIS stock.
In summary, this is what he did after he received his SHOWwx in the mail…
“He received his SHOWwx from the distributor in Spain yesterday or the day before. He then single handedly produced a You Tube video of his experience with SHOWwx and then published it over the Internet for us to experience and share his enthusiasm.”
A picture speaks a thousand words. So, without further ado, here’s the link to the video…
http://www.youtube.com/watch?v=LQMmMzV3WD0
That's an example of highly motivated and focused viral marketing. In this case, Mr. Henderson has gone beyond his center of influence [of say hundreds] to touch tens of thousands on the Internet.
Bravo Mr. Henderson, you just set the viral marketing rolling in the second gear.
At this stage, Microvision can further enhance this viral marketing strategy by adding the following programs to its marketing arsenal...
• An affiliate program to embrace thousands of web site owners... by offering a 3% commission on such web site originated sales.
• An "opt-in" e-mail marketing campaign to a few hundred million... similar to the e-mail that was sent to VIPs recently.
• Sign-up network marketers like "Market America" that has over 500,000 networking sales reps.
That's a good start to viral marketing channel... and it doesn't have to cost much to implement.
Results could be wildly huge… in terms of product demand created and the enhanced margins opportunity due to limited intervention by the middlemen.
Anant Goel
http://www.wealthbyoptions.com/
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I nominate Mr. Henderson for the "Best Producer" PicoP videos award.
ReplyDeleteI'll cast the tie breaker vote if it comes down to the wire.
ReplyDeleteOnce the VIPs [more than 10,000] get their SHOWwx in hand and start using it to “show-off” or to “redeem credibility” with friends and family… you could see hundreds of thousands taking interest in Microvision stock as a potential investment. And that could happen very quickly after March 24th, 2010… the day Commercial Edition goes up for sale at $549.
ReplyDeleteJust now we are feeling the sizzle from steady buying pressure… as a result of the first SHOWwx review by a live wire investor of Microvision. But suppose this buying pressure continues at the rate of a few cents per day… with burst of run ups every now and then on positive news from Microvision corporate!
This first spring warmth could easily turn into summer of sizzling heat… like in July 2010.
You can’t fight viral marketing… especially when you have a great technology product with a global appeal to billions of existing and new mobile customers worldwide.
Shorts and unscrupulous traders need to re-assess their trading strategy soon… because they are running out of time.
Anant
Thanks for the link to Microvision SHOWwx video clip …
ReplyDeleteWow, not only to the quality of PicoP video projection images but also to the quality of your You Tube production.
Can you imagine the quality of this thing when second generation PicoP comes out with HD and 20 lumens. Going from 10 to 20 lumens on the exponential scale is several times brighter than the current images.
I send two emails to mvis marketing dept, but didn't get an answer yet.
ReplyDeleteThe email was about an idea I had, my idea was that mvis should attend one of the Sensation White festivals with some showwx's and hq video camera's (like the Canon 7d) . Sensation White is a indoor festival where everybody wears white, perfect for some projection coolness I think.
These sensation videos are popular on Youtube, think of a couple of millions.
It would also help to put the product and brand in the minds of millions with a positive association.
What do you think?
Bart
Any idea that attracts more eye balls, at the smallest possible cost, is a good idea.
ReplyDeleteTry to post your idea on on The Displayground.
I'm thinking of a ideal application for gamers. The PicoP technology would be great for curved display type applications (think wrap-around panoramic type views) due to its infinite focus. Also you could easily combine multiple PicoP projectors set side by side with the edges blended using simple filters in front of each projector resulting in an even higher resolution and brighter panoramic view for gaming that gets rid of the nasty bevel problem that multiple LCD's have. Since it uses lasers the edges should blend perfectly due to the precise color matching of the laser sources. Just some thoughts... Oh what fun is in store! I can just imagine companies developing personal gaming displays that are curved and/or domed based on this stuff.
ReplyDelete