Tuesday, September 15, 2009

Microvision Announces Commercial Launch of SHOW WX Laser Pico Projector

Here’s the link to this news release from this morning…

Microvision Announces Commercial Launch of SHOW WX Laser Pico Projector


REDMOND, Wash.--(BUSINESS WIRE)--Microvision, Inc. (Nasdaq:MVIS), a global leader in innovative ultra-miniature projection display and image capture products for mobility applications announced the commercial introduction of the world’s first laser-based pico projector, called SHOW WX™, based on its proprietary PicoP® display engine technology.

The Company plans to distribute its accessory pico projector product through three sales channels: OEM branded products, Microvision branded products sold through international distributors and Microvision direct sales through its on-line store. Microvision has signed several marketing and distribution agreements with international distributors in Asia and Europe to launch Microvision branded and private labeled versions of the laser pico projector. Microvision expects to begin product shipments in the next several weeks.

The Microvision pico projector uses the revolutionary laser-based PicoP display engine that delivers large, colorful, bright, and vivid images that are always in focus, regardless of projection distance. The accessory product is a simple plug-n-play pico projector for people on-the-go who want to spontaneously view and share mobile TV, movies, photos, presentations and more. Users can take the pocket-sized projector anywhere, plug it into their portable media players, mobile phones, notebooks and other portable mobile media devices with TV-Out or VGA functionality and share a big screen experience with friends, family or business associates. Depending on the ambient light, the projected images range in size from 12” to 150”.

Finally, after years of waiting for Green Lasers from its supply chain partners, Microvison today announced the long waited laser PicoP Projector for a market that consists of over 2 billion digital devices as potential candidates for adoption.

There is also some new and interesting tit bit of information in the press release that we have not seen before. According to the press release…

“Depending on the ambient light, the projected images range in size from 12” to 150”.”

Now, does this mean the brightness of the images has improved to higher levels where 150” image projection is now possible in certain ambient light condition? If that is the case, then it certainly makes it more appealing to the consumer that is looking for HD image experience in large screen format… and at miniscule energy consumption of a laser based projection technology that is always in focus.

Anant Goel