Showing posts with label GetPicoP. Show all posts
Showing posts with label GetPicoP. Show all posts

Monday, October 5, 2009

Microvision: Exhibiting at the CEATEC JAPAN October 6 – 10

Here’s the news from this morning as posted on the Microvision blog site The Displayland…

“CEATAC JAPAN is a comprehensive IT and electronics trade show where world-leading technologies, products and services are announced. The exhibition draws about 800 companies and organizations, including 300 companies from 27 countries and regions outside of Japan, displaying their products and technologies in exhibition booths. In total, there are close to 200,000 visitors during the five days of the exhibition. During the exhibition Microvision will be showcasing a variety of PicoP display engine enabled products and prototypes, including: The SHOWWX laser pico projector, the PicoP Evaluation Kit and the PicoP vehicle head-up display (we refer to as PicoHUD). Our main focus at this show is to meet with prospects who are interested in designing the PicoP display engine into their next generation products. Additionally we’ll gather many leads from companies and individuals who are interested in the SHOWWX. Our Booth Number is: 2-8. This show is open to the public, but registration and a fee is required.”

Here’s the link to the post at The Displayland…

http://www.microvision.com/displayground/

Some more information about CEATEC JAPAN…

CEATEC is Japan's premiere electronics show featuring exhibits in information technology and electronics.

CEATEC stands for: Cutting Edge IT and Electronics Comprehensive Exhibition or, more simply put using the English first letters CEATEC Acronym: Combined Exhibition of Advanced Technologies.

CEATEC JAPAN was created in year 2000, by the integration of two exhibitions: Electronics Show and COM JAPAN. This year's CEATEC show is being held from October 6 - 10, 2009. This is where it all starts for products coming out of Asia. Most products on display at CEATEC sometimes take a while to make it to the US market. However, some products that make appearance at CEATEC may never reach US shores, but enjoy a healthy life in other parts of the World.

For details about what is in store at this year's show check out the official CEATEC website…

http://www.ceatec.com/2009/en/index.html

Over the years, since its formation in 2000, CEATEC JAPAN has garnered significant attention not only in Japan but also worldwide. It showcases a comprehensive range of leading-edge IT & electronics technologies using the theme of: "Digital Convergence — Defining the Shape of Our Future”.

And in celebration of the show’s 10th anniversary this year, the Organizing Committee of CEATEC JAPAN has created a message, "Challenge! Aiming to better people’s lives and create a low-carbon society", to broadly introduce the latest measures taken by the IT & electronics industry on the attention-grabbing topics of energy conservation and "green" activities.

Taking advantage of the grand scale offered at Makuhari Messe, CEATEC JAPAN 2009 will showcase a wide range of exhibit categories from electronic components and devices to digital home appliances, mobile phones, as well as an extensive variety of services and content. It is also the premier venue where valuable information is exchanged by a number of IT & electronics industry leaders, which helps to position CEATEC JAPAN as the leading-edge IT & electronics comprehensive exhibit — a one-of-a-kind event unprecedented in both scale and importance in Japan and around the world.

Anant Goel
http://www.wealthbyoptions.com/

Saturday, October 3, 2009

Microvision: What’s Your Mass Consumer Product Strategy?

Finally, on September 30th, Microvision announced its first purchase order and shipment of its long waited PicoP projector… a consumer product named SHOWwx.

Late by a few months from the original─ self-imposed─ launch schedule, the final consumer product, all wrapped and tied, left the loading dock destined for the far away lands of Asia… the home of Microvision’s first Asian Marketing and Distribution partner.

Interestingly, some of you may have caught another tit bit of news from the October 2nd blog post, by Matt Nichols of Microvision, at the company’s official blog site The Displayland.

Yes, Virginia we have some European distribution also coming on board shortly…

Here’s what Matt Nichols said…

“This is what I can tell you. Our very first shipments have already gone to Asia, as we are currently focused on fulfilling the first orders and shipments through our recently announced Asian distribution partner. We’ve also announced that we’ve signed marketing & distribution agreements in Europe. We can’t tell you the specific details yet as our partners first want to manage their product launch communication plans. When the details do become public, if you live in the geographic areas that the first shipments are available you might be able to scoop up some… “

Here’s the link for those interested in reading the full post…

http://www.microvision.com/displayground/
[The one you want is titled… “Launch, ship…and ‘when can I get a SHOWwx?]

In summary, the purchase orders are in and the product is finally going out to land in the hands of consumers. And that raises the next question in our minds… the stakeholders [investors, partners, and consumers] of Microvision.

Microvision: What’s Your Consumer Product Strategy?

I’m sure Microvision has one in place and there is ample evidence of how well it has worked so far. The term “Consumer Product Strategy” may mean different things to each one of us and may even depend on who “devised” it who will “manage” it.  What’s important to the stakeholders, however, is what it means to the creator and the implementer… Microvision?

So, why not we just ask them in a polite and consultative manner?

We will just do that, and here we go…

Gentlemen:

Consumer Electronics (CE) companies in the US last year lost $14 billion in re-box, re-stock and re-sell the returned items eroding the industries ability to attract and the retain loyal customers. Quite a high price to pay… for a problem that has a solution.

In May 2008, The Wall Street Journal reported that 11%-20% of all electronics goods were returned. The top reason…

The products “didn’t meet expectations.”

This becomes especially distressing given the current decrease in spending on consumer electronics. Data from MasterCard Advisor’s retail service showed holiday sales for this sector plummeted 26% from 2007. To survive the market shifts long-term, CE companies like Microvision need to view this extraordinarily challenging period as an opportunity to innovate, to fix what is already considered broken, and revamp their business strategies… specially for introducing mass consumer products on a global basis. It’ll take a lot more than blanketing the media with clever ads.

In all probability, Microvision has a great mass consumer product marketing strategy… and is doing all the right things. However, as Microvision is not in the market with any of its PicoP products, it is not easy to gauge its mass consumer product strategy. Since the paint is still not dry, here are four recommendations to consider…

Know your customer in product design:
The problem at the heart of the industry today is that most CE companies still design for their original, early adopter geek audience. Tech geeks drove the development of the CE industry when it was new and there was a steep adoption curve. But, now that grade school students and hockey moms carry iPhones, consult their GPS for driving directions, and bank online, Microvision needs to do more than rely on consumer curiosity to stay alive. The digital lifestyle is no longer one-size-fits-all, and today’s impatient and fickle mass consumer expects more than the complicated, unsatisfying out-of-the box experiences that have become an industry norm lately.

Create a 360-degree experience for the consumer:
Your PicoP display brands [SHOWwx or embedded] need to match the right product to the right consumers and then connect with them meaningfully at every point of contact. The “360-degree experience” includes everything from packaging, design, and marketing, distribution to after-market support… including programs to help customers discover product benefits, end-of life recycling programs, and user support executed with the care of a concierge service, rather than with the complication and delay of an overwrought bureaucracy.

I wish there was another example besides Apple to demonstrate a successful 360-degree experience, but Apple nails it every time. They do not try to be everything to everybody. Packaging is elegant. The product is beautifully designed. Set-up is simple. Support is available… with room for some improvement here. Messaging is consistent and clear at every touch point.

Pick the right distribution channel:
Market research has revealed that consumers are overwhelmed and confused at retail stores like Circuit City… no doubt a contributing factor in its recent bankruptcy filing. People they tracked on “shop-along” research trips found it impossible to discern the meaningful difference between, say, a $40 mouse and a $70 one, let alone penetrate the chaos that is the flat-screen TV section. Navigating the many dozens of options marketed with buzzwords like “plasma,” “digital,” or “720p LCD” was daunting, and many potential customers left the store without making a purchase. So the industry can add “loss of sale” to their return losses as well.

Research shows that shoppers frequently visit manufacturer Web sites for information… but rarely make the purchase decision based solely on that information. They used third party sources such as CNET, customer reviews on Amazon or the advice of their peers before making the buying decision. It’s no surprise, then, that there is little-to-no brand loyalty. Except, of course, for Apple who has succeeded in translating geek-speak, like “120GB,” to terms anyone can understand, like “30,000 songs.” The CE industry needs to stop talking tech-speak and start speaking in terms that mean something to the rest of us consumers.

If Microvision is marketing the PicoP display engine to OEMs, its distribution channel choice is obviously the partnered OEMs. However, if Microvision is also considering the introduction of a Stand Alone accessory PicoP projector [SHOWwx] on its own, it needs to seriously evaluate its choice for distribution channel(s) selected… for the consumer product for the mass market. Each distribution channel has its unique pros and cons and requires an extensive study that is beyond the scope of this post. However, the most important features involve the optimization of the following desirables…

• Cash flow and margins… credit card sales from company [and affiliate] web sites provides advance cash payment [and better margins] as against 30-day delayed accounts receivables from distributors and retailers. As an Amazon drop-ship retailer the company can have the best of all scenarios…
• on-line retailing power and credibility of Amazon
• customer reviews on Amazon
• better margins for the company
• advanced credit card payment to the company
• control over customer service and support
• and consistent and clear messaging to the mass consumers.

• Push marketing… company [and affiliate] web sites─ coupled with e-mail campaigning─ is much more effective in the introductory phase push marketing than distributors and retailers. However, the distributors and retailers do give you the benefit of “baptized” by quick “immersion” effect.

• Pull marketing… third party review sources [like CNET] and retailers [like Amazon] are much more effective in advance stage pull marketing than distributors and retailers.

• Customer support & service… distributors [like Ingram Micro] and retailers [like Circuit City] are not really known for the type of customer service and support that is conducive to customer loyalty or customer satisfaction. RMAs, re-stocking and re-selling is an expensive process due to mishandling and neglect.

• Consistent and clear messaging… company web site(s), company direct marketing, affiliate web sites and retailer Amazon web site allow the company better control over consistent and clear messaging to the mass consumers.

Tell Your Customer the Truth:
If your products do make it to the customer home, many don’t make it past the out-of-box experience. Not everyone is an early adopter with an appetite (or tolerance) for splashing around a sea of tech-speak to deal with hours-long product set-up guided by confounding directions, little-to-no customer support, and lots and lots of wires.

The Magellan GPS navigation system, for example, begins with a jumble of parts. Setup requires about half a day. Mac users learn late in the process that setup requires a PC. Meanwhile, the “Roomba” robot cleaner packaging promises it will “clean routinely so you don’t have to.” The Roomba itself, however, requires cleaning and maintenance after each use, making it more suitable for the gadget freaks who love to endlessly tweak their technology than the suburban housewife to whom it is marketed, who’s looking for hassle-free cleaning convenience.

"You must clearly communicate what your products do, what they are all about and who they are intended for."
Well, that’s all she wrote today.

I’ll get back to you as soon as I realize that you are still awake or I have missed any more pointers.

Anant Goel
http://www.wealthbyoptions.com/

Friday, October 2, 2009

Open Letter to the Fool Extraordinaire, the Chief Operating Fool at Motley Fool

October 2, 2009

Gentlemen,

Reference: You have a Rogue Writer at Motley Fool

Webster’s on-line dictionary defines “Rogue as…

“1: vagrant, tramp 2: a dishonest or worthless person: scoundrel 3: a mischievous person: scamp 4: a horse inclined to shirk or misbehave ...”
If I had my choice, and I surely do, I would call this writer Mr. Adam Wiederman at Motley Fool “a dishonest” person whose writings are “worthless” to the investor community.” Here’s why…

Reason Number One:

On the same day Microvision made the announcement of its first purchase order for their laser PicoP projectors, from the Asian Marketing and Distribution partner, Mr. Wiederman [the rogue writer at Motley Fool] wrote an article…

*****

You’d Be Stupid to Buy These Stocks
By Adam J. Wiederman
September 30, 2009  Comments (7)

"Now is an absolutely ridiculous time to buy small-cap stocks.

"You'd be a dope to snap up shares of companies like Novavax (Nasdaq: NVAX), BioCryst Pharmaceuticals (Nasdaq: BCRX), Microvision (Nasdaq: MVIS), and Vanda Pharmaceuticals (Nasdaq: VNDA) -- all of which are up more than 500% since March's market low."

That's what you might be hearing, now that the small-cap Russell 2000 Index is outpacing the S&P 500 by more than 19 percentage points. Even The Wall Street Journal predicts that the small-cap rally is set to come screeching to a halt.

But don't be duped ...

Just because many small-cap stocks have seen a huge increase in the last few months doesn't mean you should avoid all of them.

And the article continues…

*****
Here’s the link to the full article, in case you’re foolish enough to read any further…

http://www.fool.com/investing/small-cap/2009/09/30/youd-be-stupid-to-buy-these-stocks.aspx

Now we all know that Motley Fool makes no bones about being foolish most of the time, what I didn’t know that they were stupid as well. By being foolish you may look silly or perhaps hurt yourself… but by being stupid and writing an advisory article to influence the investing public, you are hurting others. And that’s a big difference. We don’t care what you do to hurt yourself or look silly while doing it… but we do care when you set out to hurt us.

Enough of name calling!

Here’s the second reason in this open letter to the Fools extraordinaire, the Chief Operating Fool at Motley Fool…

Reason Number Two:

There is an old saying: “a rolling stone gathers no mass.”

So is the “trader” of the modern age… like a rolling stone that gather no [meaning full] portfolio mass in the long term. Let’s face it. A trader is not an investor and your rogue writer’s advice is directed towards such traders. I hope it is, because if he is preaching your insanely dumb sermon to the investor choir you are foolishly naïve and should be committed to “investment education” for the next six months.

Take my example as an investor…

I have always believed in investing in companies that ride the wave of change or bring about the paradigm shift with an eye on the long term growth prospects.

I’m one of those old timers that invested in Intel during its early days as a company… in the early 80’s. I recall buying some shares for a total cost of $1,000 dollars. That was lot of money in those days and commission paid was a disgrace. Stock brokers were king of the hill and roamed the streets like God’s gift to humanity.

I had to liquidate all my position in Intel during the Dot Com bust of 2000… around May of that year. I think it was just before the last stock split the company had. However, it was not all that bad, because I managed to sell pretty close to the all time high and I remember bragging about my good fortune and fortitude to have stayed the course to make over 14,000% profit… for a net gain of over $140,000 dollars. That’s right… over $140,000 in profit including dividends and the stock splits.

In the last 30 odd years that I have been investing, I had my share of good fortune and misfortune. However, what’s important is the fact that I managed to secure my financial future and live today to talk about my strategy of investing in companies that ride the wave of change or bring about a paradigm shift.

Some of these companies have grown to be huge enterprises and have made their early investors, like me, over 10,000% or over since their inception. Some day, I will tell you about my other [early] investment in companies like Dell, Qualcomm, Microsoft, Cisco, Healthsouth [after the 2003 perfect storm] and most recently Microvision. And while Dell has had disappointing returns since the turn of the century, its business is still strong and investors have not even come close to losing everything.

Currently, I’m out of all the stocks except Microvision [Nasdaq: MVIS]. The past performers in my portfolio have served well. However, these companies like Intel, Dell, Qualcomm, Microsoft and Healthsouth are past their hyper growth phase and are now too big and are just slow earnings growth vehicles. No disrespect to these fine companies… it’s just that they don’t fit the “hyper growth” company model any more.

My only stock holding now, besides an options income portfolio, is Microvision. If you would like to find out why I consider Microvision to be the next 50,000% profit producer, then click on the link to the following blog posts and make sure to read all the related articles.

Access to this blog is free and author’s profile will tell you why he is taking this time and making an effort to reach out and share information that already exists in the Internet sphere…

http://mirro7.blogspot.com/2009_10_01_archive.html

http://mirro7.blogspot.com/2009/09/microvision-from-here-to-...

http://mirro7.blogspot.com/2009/09/yes-virginia-its-intel-in...

The least you can do, without causing further damage or raising an uproar from the investors community, is to gracefully re-tract the article.

I know, you will look foolish doing it… but then again you are used to it.

Warm regards,

Anant Goel
Investor Extraordinaire

http://www.wealthbyoptions.com/