Sunday, April 4, 2010

Microvision: Color Eyewear Development Program

Now that Microvision has commercially launched its laser PicoP projector SHOWwx in the US market; and that the initial shipments have begun in earnest, the inquiring minds want to know: “Now what?”

From what I hear, the focus has now increased in scope to embrace additional five areas with varying levels of priority and resource allocation…

• PicoP Display Engine modules for embedded applications,

• High Definition and brighter pico image initiative,

• Color Eyewear product development,

• 3D projector and light weight passive polarized 3D glasses development,

• New PEK modules and development support for multitude of third party applications.

I promise to pass on the information, on each of the above subjects, as it becomes available to me… or when it has gathered some critical mass to become worthy of further discussion.

So, here we go with our first subject that seems to be coming back to life after sitting on the back burner for almost six months…

First, here’s the link to Microvision Eyewear Development Program that I found on the Internet…

Note the key statement…

“Microvision and its business partners are developing see-through personal Color Eyewear for mobility applications that will extend the usability of mobile devices transforming the user experience.”

Microvision Color Eyewear Product alone is worth billions in [high margin] revenue for the company.

This is why…

Paradigm Shift: Another Microvision product that will change the way we view our world.

Ultimate Mobility: Allows you to engage with the world and your personal mobile content at the same time.

Extend the Usability of Mobile Devices: to further enhance and transform user experience.

Ultimate Social Networking Tool: Allows you to keep in constant contact with social networks… without having to pull your mobile phone out of your pocket.

Next Generation of Color Eyewear: that is not only fashionable but also elevates the user experience.

Ultimate in Private Viewing: of information for business [like teleprompter], networking and entertainment.

Ultimate in High Definition Image Quality: High Definition images in 1080i or beyond… limited only by the pixel size of laser light source.

Immersive Virtual Experiences: in 2D or 3D using Microvision’s Color Eyewear equipped with Augmented Reality

Market Size: Multi-billion dollar worldwide market… no doubt.

Competition: None to speak of at this time.

Timing: Coming soon… in 2011 or there about. Timing of commercial product release to the global market is the only wild card in the deck.

Program Funding: by Lockheed Martin sub-contract…

Here’s this statement from Press Release of July 13th, 2009…

“Microvision is very pleased to work with Lockheed Martin to advance the development of see-through eyewear displays in support of the DARPA ULTRA-Vis program…”

“… By designing Microvision’s ultra-miniature PicoP Display Engine and our thin Substrate Guided Relay (SGR) Optics into a wearable display, we have the potential to bring battery operable, low-profile, see-through, full-color eyewear displays to users.”

“DARPA has created the ULTRA-Vis program to bring tactical see-through heads-up information to ground soldiers in order to increase their safety and situational awareness in urban environments, the company said. When integrated to an information management system, Microvision said its eyewear display could enable users to receive visual commands, view geo-registered iconic representations, and receive other full-color image content overlaid on their view.

Here’s the link…

When you add the billions of dollars revenue potential from the PicoP Display Engine and PicoP Projector market to the “Color Eyewear” market… there is no better conclusion than: “Microvision has the potential of becoming a multi-billion dollar enterprise no doubt”.

Will Microvision stock [Nasdaq: MVIS] be a $500 stock in year 2014 remains to be seen… however all the signs are pointing that we are heading in the right direction and smart money is taking position as we speak?

We, as investors, can be part of this paradigm shift that has the potential of extraordinary financial gains during the “change” process that may spread over a few years… and is underway already.

Anant Goel
(This blog entry represents only the author’s opinion of Microvision as an investment vehicle)