Saturday, February 28, 2015

Marketing or Advertising What’s the Difference?

Marketing or Advertising What’s the Difference?

Sunday, February 1, 2015

MicroVision: Future Lies in Changing It (updated)



Everything with a ‘C’ is changing…

“Corporations, Climate, Community, Currency, Communications, and Competition.”

The future doesn’t lie in predicting it. It lies in shaping and changing it. Trends and forecasting are essentially irrelevant.  The future is what we make it, not what someone says it is.

Having said that, what’s in MicroVision’s future?


“PicoP Display Engine in Mobile Devices that Offer Ultimate in Mobility… Functionality… and Cool Factor” 

In June 2013, I wrote the original blog article and said…

“It would be cool if MicroVision's laser PicoP Display Engine (PDE) was inside this cube…
http://www.psfk.com/2009/05/60-inch-screen-in-your-pocket.html

In 2009, there was so much speculation in the media [by designer Yanko Design] that it almost felt like the real thing would be on the market soon. Just look at the write-up on this “Nokia Pulse Projector”.  Here’s the link to the original article…
http://mirro7.blogspot.com/2013/06/microvision-future-lies-in-changing-it.html

Five years later, however, the concept has become a reality. It’s called PicoAir [and PicoPro] by Celluon and incorporates PicoP Display Engine by MicroVision.

Finally, the concept is a reality and a few developments have come together to bring us closer to this paradigm changing futuristic technology.

There are essentially three parts for this concept to work and they all seem to be in place now…

1) MicroVision laser based PicoP Display Engine at 30 lumen: was released in early 2013; for product sampling to 40 or so major electronics companies from around the globe… and that’s the major part of the puzzle, now in place.

So what makes MicroVision’s laser based PDE so important?

It’s the “Disruptive Technology”; that can bring about massive shifts in “technology paradigm” and “social paradigm”.  Here’s what makes MicroVision’s PDE as "Killer app" in simple terms?

a. Always in-focus image that needs no adjustment when on the move or when moving to change the projected image size… due to inherent feature of laser projection.

b. Longer projection periods per battery charge… by switching-off the laser light source during periods of dark picture segments.

c. Cool to the touch and no waste heat generated… due to modulating lasers as light source.

d. Large projected images [up to 250”] in widescreen aspect ratio of 16:9... 80,000:1 contrast ratio.

e. High Definition 720P images at 30 lumen brightness… with pathways to high definition images at 50 lumen or higher brightness in 2015.

f. Dramatic cost reduction [with huge profit margin improvements] as the laser light technology matures and economies of scale are achieved towards the end of 2015.  For example, synthetic green lasers were priced at around $120 each… whereas the diode green lasers [with higher light energy output and efficiency] are currently priced at $28 in small quantities.

g. Small physical size that starts out small and gets even smaller from one generation to the next. 

h. Social Change from the way we share information now to the way it will be shared in the future.

i. Commercially Viable:
REDMOND, Wash.--(BUSINESS WIRE)—December 8, 2014
MicroVision, Inc. (MVIS), a leader in innovative ultra-miniature projection display technology, today announced it has received a $1.9 million purchase order for key components for a high definition display module being developed by its Fortune Global 100 customer.
This order follows previous orders announced in September of nearly $1.9 million. The value of component orders for this customer totals $3.8 million to date. The customer has informed MicroVision that it plans to incorporate the components from MicroVision in a high definition display module. The Fortune Global 100 company announced earlier this year that it aims to bring the display module to market for use in pico projectors and other devices with projector functionality. MicroVision is supporting the Fortune Global 100 on commercialization activities under a previously announced display module support services agreement.

The key words from this news release are: “The Fortune Global 100 company announced earlier this year that it aims to bring the display module to market for use in pico projectors and other devices with projector functionality.”

In an earlier quarterly earnings press release, the Fortune Global 100 company was quoted as…

“…to incorporate MicroVision’s ground breaking PicoP® display technology into a display engine that could enable a variety of new products.”

MicroVision’s PicoP Display Engine at 30 laser lumen [with pathways to 50 lumen], using diode based green lasers, is ready for prime time show.

2) Samsung's new Wireless USB chipset: enables HD streaming with less power.

It's a beautiful combination, really… lower power consumption, and support for high bandwidth applications. That marriage is evident in Samsung's newest Wireless USB chipset, which was built around Ultra Wide Band (UWB) technology and designed to enable high-def streaming between a mobile host device and a tethered device for viewing.

Ultra-Wide Band technology offers many advantages, especially in terms of very high data transmission rates which are well beyond those possible with currently deployed technologies such as 802.11a, b, g, WiMax and the like. As such UWB technology is gaining considerable acceptance and being proposed for use in a number of areas. Already Bluetooth, Wireless USB and others are developing solutions, and in these areas alone its use should be colossal.

According to Samsung, the two-chip solution will be aimed at smartphones, cameras, camcorders, TVs, PCs, tablets, beam projectors, portable HDDs, Blu-ray players and handsets.  And given that it can handle a theoretical high of 480Mbps with an average power consumption of less than 300mW, even the weakest smartphone battery should be able to stream at least a single episode of Family Guy to the TV or a pico projector. It was slated to hit mass production in Q4 of 2011.

3) Pulse Software: that controls communications between the pico projector and the mobile host device. This Pulse software could be part of the Samsung’s wireless USB chipset solution, or a company specific product like Apple AirPlay, etc. 

Is the screen size on your mobile phone irrelevant, if you can project onto any wall... from 15 inches to 100 inches?

Perhaps!

Just take a look at images at15 lumen and imagine what it would be like at 30 lumen or even at 50 lumen…
http://www.youtube.com/watch?v=ypZO6_7hcNQ&feature=related

With MicroVision laser PicoP Display Engine inside; PicoAir and PicoPro could be the ultimate in mobility, functionality, sharing, and cool factor.

Not only that, it is a productivity enhancing tool for business communications, as well as, a perfect product for personal and interactive entertainment… all in one cool package.

Everything that you need to put this cool product out there for the consumer to buy is here to place your order…

All it takes is the vision and the will to succeed before the next product cycle or someone else comes-up with a better mouse trap.

Anant Goel
Producer CEO – RKNet Studios

LeRumba.com